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订阅即可阅读我们发表的每一篇 Research Intelligencer 文章，以及独家每日新闻通讯，全面访问 The MediaPost Cases，并获得主编 Joe Mandese 的优先研究和每日见解。### 健康与保健。# 露露柠檬在下一代心中拥有顶级的健康/保健心智份额——但他们会在食品上花费更多。根据 Cafeteria 的报告，运动休闲是年轻一代——Alpha 和 Z 世代——消费者中具有决定性意义的健康/保健品牌类别。Cafeteria 是一个通过奖励换取年轻人实时见解的平台。当被要求说出与健康和保健相关的特定品牌时，36% 的参与者提到了运动休闲品牌，其中以露露柠檬 (Lululemon) 和 Alo 为首。然而，在 300 美元的健康与保健预算中，如果排除品牌名称，Z 世代。寻求接触 Alpha 和 Z 世代消费者——尤其是女性——的健康与保健品牌营销人员可能会想避免。当被要求说出一个他们信任的健康和健身领域的创作者时，22% 的人。
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